Did you know that over a third of people believe in luck (according to a YouGov survey) and a similar number consider that “touching wood” or “knocking on wood” will avoid bad luck?
Amongst sportsmen and women, this figure is much higher – especially on the big day of an event, competition, match or test / exam.
See Lucky Gifts for a special event or occasion in our Good Luck Gift Shop store online
If YOU are looking for a lucky gift . . you are not alone! At any one time, up to 30% of shoppers are looking to buy a gift (£1bn+ in sales, in the UK alone) and of those, 10% are shopping to buy a “good luck gift” – that’s a lot of good luck sentiment to buy a little something to pass on wishes of good fortune to a friend or loved-one in their latest venture, event or occasion.
Many politicians, actors and sports people in particular like to carry a lucky charm, talisman or amulet, or keep one in their car, house or office. But they are not the only people who believe in good luck symbols and charms: Millions of us like to put our trust in little good luck talismans to attract good fortune (or amulets to ward off bad luck). It’s probably all down to superstition: For example, so many people avoid the number 13 in the Western hemisphere, that it is often absent from the floor of a hotel or the seat number on a plane.
The truth is, that behind many of our beliefs, there is a long history of superstition to which many people feel compelled to adhere. For example, the tradition of touching wood for good luck, dates back thousands of years when trees and Mother Nature were perceived as having a special connection. Even these days, there are few people who will openly tempt fate. This is because they sub-consciously believe that Fate is lurking out there somewhere, and they don’t want to attract her wrath.
In Greek and Roman Mythology, Fate was in fact THREE goddesses who presided over the birth, and life of humans. Each person’s destiny was depicted as a thread – spun, measured, and finally cut by the three Fates: Clotho, Lachesis, and Atropos. On the other hand, Lady Luck is said to be the personification of GOOD luck, a version of Fortuna (or the Greek goddess Tyche) who was the goddess of fortune and the embodiment of luck in Roman culture. Fortuna is often depicted holding a ship’s rudder, a Rota Fortunae (wheel of fortune, first mentioned by Cicero) and a Cornucopia (horn of plenty). However, even Fortuna represented life’s capriciousness and could bring good luck and bad in equal measure because she was also a goddess of fate.
So, over the centuries, the concept of luck has been important and even today millions of people genuinely believe that some sort of good luck charm will bring them good fortune and prosperity, and that it will keep misfortune at bay. In fact, it has been proved in scientific experiments that it is this BELIEF that makes them have good luck or bad.
The British Museum has a complete collection of lucky charms and talismans dating back centuries. Some of the most powerful people in the world have believed in good luck charms: President Roosevelt carried one in his jacket; Napoleon carried a lucky coin; and during his election campaign, Barack Obama carried an array of good luck charms in his pocket. Michael Jordan, the famous Chicago Bulls basketball star, spent his entire NBA career wearing his old University of North Carolina shorts under his team shorts – for good luck.
So, yes, people like to have so-called ‘Lucky Charms’, and giving one to a friend or loved-one can be a smart idea because, overall, most people are mindful of Lady Luck and are often looking for ways to appease her. To make sure that your Lucky Gift goes down well, it would be wise to listen to the words of Tennessee Williams: “There’s real power in a thought made positive or concrete by a lucky charm”. Yes, lucky charm gifts really can help people’s dreams come true, and a gift for good luck that has real meaning will almost always be a success.
We have many good luck charms / symbols and LUCKY GIFTS in The Good Luck Gift Shop store . .
Our good luck gifts are based on ancient faiths, talismans, and symbols . . the sort that have helped people for many years. People have put their faith in these beliefs for centuries: And our gifts help people to have this belief.
For example: The simple lucky clover:
It is believed that the meaning of clovers pre-dates Christianity, going back to a time when clovers were used as Celtic charms. The Celts once extended across Ireland and into much of Western Europe and the Celtic priests, the Druids, considered them a sign of good luck, allegedly protecting against evil spirits and warding off evil / bad luck.
According to legend, the four leaves of a Lucky Clover represent hope, faith, love, and luck because, in Irish Christian tradition, the Shamrock (or 3-leaf clover) represented the Holy Trinity: one leaf for the Father, one for the Son and one for the Holy Spirit. When a Shamrock has a fourth leaf, it represents God’s Grace, and so encapsulates everything that a person could want.
For example: The ubiquitous lucky horseshoe:
The Horseshoe is probably the most commonly recognised good luck symbol in the Western World. The combination of luck, protection, religion, and magic that is captivated by the Horseshoe symbol means that many people believe it will bring them good fortune – and help to ward off evil.
Man has long believed that the crescent-shape was a powerful protective talisman: For the Greeks, it symbolised the moon with links to Artemis and Diana. In olde England, St Dunstan nailed a horseshoe to a horse when working as a blacksmith. But the horse was actually the Devil in disguise and it caused the Devil great pain. St Dunstan only agreed to remove the shoe after the Devil promised never to enter a house with a horseshoe. And so, the symbol of protection arose.
For example: Lucky gemstones:
For years, people have thought that certain gemstones have magical powers. e.g. Jade is supposed to promote longevity; Rose Quartz to attract love, and Carnelian is believed to bring courage.
Back to Cleopatra and beyond, gemstone jewellery has been worn for their supposed magical powers . . to help protect people, bring them prosperity and good luck, as well as good health, longevity . . even love, and to help them to succeed. It has been scientifically proved that this belief brings people better fortune in their lives.
Not all lucky gifts are the same. But one thing is certain: The gifts for good luck in our shop are designed to be just that, pure and simple: Gifts to pass on good luck – items for the home or office that are genuinely believed to be lucky – possessing provenance and real, genuine character that really DOES mean something, and usually featuring symbols that people have put their faith in for many years.
Make sure that your lucky gift has real provenance / derivation. If it doesn’t, it’ll just be another meaningless gift to fill up the mantlepiece.
Now that you know it’s best if a lucky gift has real meaning, you’re ready to find that ideal and magical gift for good luck that features in our shop